Mori Story


Measure traction and acceptance level by villagers of empowering technologies offered by 22 Multinational firms and startups before they make investments for scaling.

Areas of focus included:

1. Small-Scale Enterprises: Connecting to the global market and introducing business opportunities to rural youth.
2. Farming: introducing smart technology to minimize risk factors, starting cost saving practices, and improving market exposure
3. Job Creation Opportunities: Skill development and Accelerator Program
4. Healthcare: improving availability, reducing costs, and adapting care to fit the pain points of the rural setting.
5. Sanitation: educating villagers on clean environment techniques and implementing green technologies per the need.
6. Education: Education and training programs, Communication skills, digital teaching methodology and job training.



• Village Level Accelerator: 40 applicants; 10 selected and 7 succeeded
    a.Created Franchises: through access to outside firms– Solar, Sahaj, Cashew
    b.Business Expansion: through access to finance - textile, weavers


• Hella Technician Academy: 25 trained; 19 job placements; 2nd batch in progress.


• Online Project Sale Set-up:
     a. Access to global markets through
     b. Access to Snapdeal for global marketing– MoU in process
     c. xMarket Acceptability: 400+ Mori Handloom sarees – 5 lakhs in three months – 50 lakhs beginning inventory- sold through test marketing

1. Changed process and distribution channels for cashew processors
2. Increased output from 50kg/week to 500kg/week
3. Added 2 more distribution channels over two months.
Skills • Aquaculture - C-fog ready for scaling -MoU signed by Fishery Department on 6/2/17
• Savings –Farmer able to save 40 thousand INR/month using Smart Technology in Aquaculture. Total savings nearly 1 Lakh 20 Thousand per culture cycle.
• Ericsson Water grid management was introduced during the prototype, in process of implementation.
• Canadian government investing capital for setting up a micro-grid, with MoU signing to occur this month. $5 million investment - no CapEx - New revenue for Mori and the State
Kaneka, Japanese company, is currently investing in manufacturing units in Rural AP under the Smart Village Initiative
Signed MoU for Fiber Space Optic Technology
Ready to Scale once 2nd Phase is complete
• Smart Village Challenge draws 150 teams to participate, of which 30 were screened, and 3 were selected
• 3 rounds of Mentorship trainings were given by UC: Berkeley faculty for the Smart Village Challenge.
• Internship opportunities created for 35 MVN College, Malkipuram students through Smart Village Accelerator Workshop
Skills • 8,000 population got access to Tele-health center
• 600+ patients received Tele-health consultations
• Enabled 180 Expert Consultations with 6 doctors around the world.
• 50 bicycles given to Asha workers to mobilize them to administer healthcare
• employed 3 healthcare workers to run the Telemedicine center
• Healthcare records of 800 households accessible in the Cloud through Smart Technology device.
• Proposal: Public-Private-Partnership - In discussion with CM

Pilot one Public Private Partnership Model between Care Hospitals and AP Government

• Wider Specialist Accessibility: PHC has one medical specialist while connecting with Care Hospitals will give access to multiple specialists across various domains.
• More Services Offered: to a broader base and numbers of villagers
• Technology Access: Sophisticated diagnostics made available through portable devices with 24/7 monitoring mechanism. Better reach to remote and interior villages.
• Prevention: proactive screening of community instead of reactive screening only when patient comes to PHC
• Better use of professionals in delivering services: Integrating in current system and bridging gap of health workers shortage
• Skill development: Empowering health workers through skilling, up-skilling, and re-skilling in healthcare services
• Facilities: Cost-effectiveness on Medical Facilities with Care.